I attended an excellent presentation last week, put on by the Canadian Public Relations Society in Calgary. The speaker was recently appointed CEO Tammy Moore of ALS Canada, discussing her experience this past summer with the unexpected Ice Bucket Challenge and the astonishing success that came with it. I had not participated in the challenge,…
Category: Online Marketing
Blogs about online marketing techniques, written by Tenato Strategy Inc, a business and marketing strategy firm with offices in Calgary, Vancouver and Toronto.
Never-ending Content
Can You Run Out of Content for Your Blog? At our Team Tenato pow-wow recently, an interesting topic of discussion came up: Can we really create indefinite content about any subject (for example, a client in the plumbing industry)? Isn’t there only so much to write in a given blog? An “Academic” Analogy When…
Social Media Monitoring
Is Your Social Media Campaign Working? So you’ve set up your business with a Twitter feed and a Facebook account. You’ve got some videos up on YouTube and you’re all ready to start feeding pictures to Instagram. That’s great! But how do you know if the content that you’re putting out there is going anywhere?…
Marketing to Millennials
Millennial Markets Matter Millennials represent a demographic that has most marketers – and savvy business owners – salivating. Sometimes called Gen Y, this is the generation that define trends. There are more of them than there are Boomers, and their buying power is on the rise. Born between the early 80s and the early 90s,…
B2B Social Media
Is your company operating in a B2B (Business to Business) industry – meaning, is your business selling to other businesses? With this in mind, have you had difficulty figuring out how to employ social media to accomplish your goals? Here are a few insights, specifically for you. Twitter works. LinkedIn works. Facebook probably…
Marketing Predictions 2014
It’s January, and after having read through a plethora of expert predictions on what’s to come in the field of marketing over the next year, I thought I would offer my own “crystal ball” — educated prediction! 1. A Return to Strategy In the past couple of years, we marketers have been told to pump…
