Spinning Words in Different Ways When you are producing content, always keep in mind other ways you can reuse it. Content is king, or so they say, but if you’re not in the business of producing content, it can be a heavy task to undertake consistently. The reality is that you can’t just produce any…
Category: Marketing Services
Social Media Success
Set Up Your Team For Social Media Success Lay Out The Ground Rules Clearly For a Smooth Ride There are two types of businesses in today’s world: the ones that have found themselves under fire on social media at some point, and the ones who are still just setting up their social media strategy to…
Writing Headlines
Are Your Headlines Pulling Their Weight? Headlines are like doorstep of your blog posts. If you want readers to cross the threshold and enter your home (or rather, place of business), your headline needs to offer an irresistible incentive to step onto your porch in the first place. However, I find that the value of…
Blog Frequency
Finding Your Perfect Blog Frequency One of the most common questions clients ask me when it comes to their blogs is, “How often should I be posting to my blog?” However this might be the wrong question to ask. It’s definitely important to choose a blog frequency that is manageable for you, but the real…
Rebranding Checklist
Whether it’s a new name or logo, rebranding creates a heap of busywork. Maybe you’re thinking, “Hmm, new business cards, update the website?” It’s a start, but what else is there? Wouldn’t it be nice to have a comprehensive checklist for getting your rebranding done so that you could just start banging things off? Look…
Newsletter Frequency
On the Importance of Newsletter Frequency One question that I often hear from clients is how often they should send out their newsletter. Is quarterly often enough to keep clients in the loop? Is monthly too often? No, monthly is not too often. In fact, you should send out your newsletter at least once a…
