On the Importance of Newsletter Frequency One question that I often hear from clients is how often they should send out their newsletter. Is quarterly often enough to keep clients in the loop? Is monthly too often? No, monthly is not too often. In fact, you should send out your newsletter at least once a…
Category: Marketing Services
Bridging Online & Real Life
How to Bridge Online and Offline Relationships In modern business, fostering online relationships is often just as important as maintaining relationships in real life. While real life business relationships tend to be your colleagues, suppliers, customers and industry peers, online relationships can help you find new suppliers, build brand champions, create beneficial partnerships within your…
How to Choose an Event Registration and Ticketing Site for Your Event
Sure, you could make a spreadsheet and track the registrants for your upcoming event. But with so many affordable (even free) options online for event ticketing and registration — offering options for everything from ticket scanning, tracking attendance, allowing attendees to choose with whom they sit, building in a ticketing fee and of course, avoiding…
Twitter Tips
Five Tips for Tweeting If you feel like your tweets are always being overlooked and you’re not seeing any retweet action, try these tips to make your posts more noticeable and shareable. 1. Be succinct Remember that the shorter the tweet is, the more likely it is to be retweeted. This is because when someone…
Start Planning Holiday Parties in September
’Tis The Season… To Plan Your Office Holiday Party! Yes, it’s that time already! Can you believe it? It may only be the beginning of September, but employers should be booking space now for their staff holiday celebration. If you’re currently deciding where to take the gang and whether to incorporate any activities, here are…
Targeting Your Content: What is Your Style?
When you write a blog post or a LinkedIn article, are you thinking about what type of content you’re creating? There are three main types and each has a distinct goal. Knowing which type you’re working with and staying on topic will ensure that your message gets through. The three main types on content style…