Following the last Alberta election, there was a lot of talk about how social media had been a better predictor of the election results than polls leading up to election day. This may have had a lot to do with the fact that polling ended four days before we voted, but it’s also true that…
Category: Marketing Services
Tweets for Sale?
Twitter Amping Up Sale of Data The announcement that Twitter plans to supply user data (not the private parts like direct messages, mind you) to marketing firms like Klout and companies including IBM, Oracle and Salesforce.com has me pondering both privacy on social media, and the possibilities for marketers and consumers. This Twitter announcement is…
Facebook Data for Researchers
New Access to User Comments Offers Tangible Marketing Data Last month Facebook announced that they have joined forces with DataSift, a UK software firm, to offer researchers access to what is being said on Facebook about specific events, brands, products or politics. Topic Data, the tool being introduced, could help businesses tailor their brand and…
Communicating With Investors
The Story is the Business, Not the Stock Price It’s long been said that today’s headlines make tomorrow’s trash. If your company is struggling today, make the focus of your investor communications what you’re planning to do for tomorrow. What’s the long-term strategy of your company? During this year’s AGM season, many companies have found…
10 Reasons Why You May Need to Re-brand
What’s in a name? Shakespeare said, “A rose by any other name would smell as sweet,” but the truth is, brand names and their associated imagery does matter. Would you rather receive roses from “Budget Flowers” or from “Floral Passion”? One makes you think it’s worth more, that’s for sure. When it comes to your…
Riding the Social Media Wave
Beyond the Field: How Social Media Shaped Super Bowl XLIX Experience Super Bowl XLIX was a record-breaking game, not just in viewership, but also in social media numbers. This meant a more engaging experience for fans, but it is also important from a marketing standpoint. While advertisers were paying around $4.5 million for a 30-second…
