Hold the Ad Buy! Do You Have a Communications Strategy Yet? You wouldn’t try to take a trip around the world or build a new home without a master plan — this leaves too many unknowns and causes many hurdles along the way. It is important for everyone involved to know where they need to…
Category: Marketing Services
What Does Digital Marketing Look Like in 2015?
Over the last few years, digital marketing has been growing in popularity and has quickly become a key piece in any business’s marketing plan. However, 2014 was when it saw its biggest push to mainstream usage across many industries and this pattern will continue into 2015 as it goes from being “the thing to do”…
Social Media Etiquette for the Holiday Season
During the holiday season, the rules of social media etiquette shift slightly although it is not always noticeable. People are more boisterous, generous and engaging – after all, tis the season of giving and good cheer! Your social media approach should follow suit for the holiday season while aligning with your brand. As we get…
ALS Ice Bucket Challenge
I attended an excellent presentation last week, put on by the Canadian Public Relations Society in Calgary. The speaker was recently appointed CEO Tammy Moore of ALS Canada, discussing her experience this past summer with the unexpected Ice Bucket Challenge and the astonishing success that came with it. I had not participated in the challenge,…
Tracking Your Marketing
I attended a great presentation this week, put on by the Calgary Marketing Association. The speakers were Jeff Nelson and Jake Blumes, both friends and colleagues of mine, but whom I had never seen collaborate before on a presentation — and the result was very eye opening. Tracking Metrics Jeff first talked about marketing…
Marketing to Youth
My 14-year-old daughter, Liz recently attended the well-hyped “We Day” event in Calgary this week. Liz had done extra loads of volunteering at school and written an eloquent essay in order to be chosen from her school to attend. So, when she got home on Monday, I asked her what she thought of it, expecting her…
