Pulling together the perfect press release is the first step in engaging journalists and generating buzz on radio, TV or in print. But what does this mythic beast look like? How can you be sure that your press release is going to grab a journalist’s attention? Here are some basic steps to follow. 1. Grab…
Category: Marketing Services
PR Blunders
Sometimes the easiest way to learn something is by seeing it done badly. Think of all those fashion disaster lists – no one remembers good 80’s fashion but everyone remembers Madonna wannabes! And cringes. Bad public relations can get really ugly, really fast. So in the spirit of “What Not To Wear”, let’s take a look…
PR vs. Marketing
Clients often get confused by the difference between PR and Marketing. Is there a difference? And does it matter? History of PR Public Relations. It’s not as new an idea as you might think. In fact, the term public relations has been around since the early 1900s. Who knew? In those earliest versions,…
Media Buying
What Does a Media Planner / Buyer Do? As a marketing consultant, one of the most frequent questions I often get is, “What kind of marketing really works?” to which I, of course, will have to respond, “That depends on what kind of business you have, and who you are trying to target.” And further,…
Humour and Buzz
Using Humour to Neutralize Bad Social Media I recently read a great saw a comedic bit roasting Canadian company, Lululemon, on the Jimmy Kimmel late night show. Seems Jimmy Kimmel had some fun envisioning the “next generation” of even tighter yoga pants that Lululemon might consider offering: spray on yoga pants. The satirical ads…
B2B Social Media
Is your company operating in a B2B (Business to Business) industry – meaning, is your business selling to other businesses? With this in mind, have you had difficulty figuring out how to employ social media to accomplish your goals? Here are a few insights, specifically for you. Twitter works. LinkedIn works. Facebook probably…
