It’s January, and after having read through a plethora of expert predictions on what’s to come in the field of marketing over the next year, I thought I would offer my own “crystal ball” — educated prediction! 1. A Return to Strategy In the past couple of years, we marketers have been told to pump…
Category: Marketing Services
5 Quick Tips to a Happier Work Day Today!
This isn’t rocket science – it’s just a little piece from the heart I wanted to share. Or maybe I should credit my trusty “Keychain Yoda” – the McYoda version of Widsom, since he did come from a Happy Meal after all.. Phone instead of email. For any email that you know will take you…
Think Before You Tweet
It seems that the news is absolutely peppered these days with individuals in political power making poor ethical decisions. Is the quality of our elected officials going downhill? Maybe. But I think it’s more likely that we, the public, just know more about what they think, believe and do, now. Why? Because they’re telling us….
Welcome, Amanda!
Honestly, I am not sure how we are getting so fortunate as to be adding such amazing, talented people into our team here at Tenato! I think it’s easy to find technical skills, but it’s harder to find those in a really genuine person who will make the time to really listen to people. It’s…
What’s a Good Click Through Rate (CTR) on a Google PPC Campaign?
Many people will wonder, “What’s a decent click through rate (CTR) on my Google Adwords PPC (Pay-Per-Click) Campaign?” While there is no quick answer, I will say this: A good CTR shouldn’t stay the same. IT MUST IMPROVE. We recently tested two campaigns using two different Google Adwords (PPC) experts. The campaigns were in different…
Advertising Becomes Research
It used to be that you ran advertising, and then tried to track leads coming into your business sporadically, when you remembered to ask people how they found out about you. Then, if you were smart, you’d use that information to tweak your advertising next year. Year over year, you would gradually improve bit…
