When it comes to developing or finding a company name, few people want to sit down and start reading a dictionary. In fact, the beginning of creating a great brand is to start with research and strategy, and to define what really makes you stand out from your competitors. But once that’s done and you know…
Category: Marketing Services
How to Build Revenue and Sales Forecasts
Developing a sales or revenue forecast can feel a lot like trying to magically see into a crystal ball – and is one of the most difficult aspects of creating a strategic marketing plan. After all, if you don’t know how much revenue you’re aiming for, how will you know how much to spend on…
How to Market a Restaurant, Hotel, or Attraction: 10 Helpful Tips
We just became the newest members of Tourism Calgary! This is going to be an excellent way to build on our hospitality marketing base. So, we thought we’d give you some fresh and original marketing tips, designed for attracting visitors to your exciting destination. Do-it-yourself market research. Have you asked anyone you trust to mystery…
SEO Beautifully Explained
Click: The Beauty of Explaining Something Complex in a Simple Fashion “Do or do not. There is not try,” Yoda, my hero of wisdom once said. It’s not often you come across someone with wisdom on a subject that is so new, you can’t even get a diploma in it. This is why I…
10 Tips for Better Writing Better RFP Responses
Hello folks! Upon returning from the Mirren Conference in NYC this week, I thought I’d share tips on improving your responses to proposals. This article was inspired by a session which was presented by Lisa Colantuono of AAR, a search consulting firm specializing in the advertising industry. The session focused on ad agencies, but I’ve…
Being a Good Client: The Vendor is not Always WRONG
Almost all businesses know it’s important to keep their clients happy, and be the best vendors they can be. But when it comes to dealing with their own suppliers, they let all their flaws hang out. Payments are late. Demands are high. Instructions are sloppy. And constant favours are the norm. The problem with this…
