Almost all businesses know it’s important to keep their clients happy, and be the best vendors they can be. But when it comes to dealing with their own suppliers, they let all their flaws hang out. Payments are late. Demands are high. Instructions are sloppy. And constant favours are the norm. The problem with this…
Category: Marketing Services
Marketers Must Change or Die but, even for Marketers, Change is Good
If you’re a marketing company, advertising agency, or even an in-house marketing professional, you probably know what when the going gets tough in a company, you and your projects get axed first. It ought NOT to be this way, but it is. On the other side of the fence, which people CAN’T a company easily…
Social Monitoring vs. Polling
Could Social Media Monitoring Have Better Predicted the Alberta Election Results? After reading Joanne O’Connell’s post “Why Were the Polls Wrong?”, I was intrigued by her insight and wondered if social media could shed some light on why there was such a difference between the polling vs. actual results. As Joanne stated, this election had…
Twitter Phishing and MMF
Mass Marketing Fraud, and What Needs to Be Done About It Last night I was surprised to receive a note in my email inbox notifying me of a direct message (DM) from Twitter. The message was from a high-profile businessperson that I follow; a CEO of an industry association. The message read “Hi someone is…
Going Viral
Sustainability and the Art of Going Viral: a passing fad or the real thing? In an early April e-mail from my brother in Geneva I got excited about social media and its power to animate the hearts and minds of younger generations. Can a viral campaign raise awareness, understanding or support when it ‘goes viral’…
Twiends Seeding Results
Assuming you checked out my blog 3 days ago, you’re aware that I ran a little test with an online tool called twiends.com which is a “seeding” method used to get people to follow your account on Twitter. As soon as I bought and released my “seeds” the followers shot up to 405 from about…
