Do numbers really matter all THAT much? It seems like people judge you immediately by how many followers you have on Twitter – and that some numbers just don’t make sense. Recently I came across a site with a total of 20 tweets, and it had about 7000+followers. The tweeter certainly wasn’t a celebrity. Clearly,…
Category: Marketing Services
5 Tips for Hiring the Perfect Sales Person
Finding an excellent person to handle the sales role in your company with knowledge, trust, and ambition can seem like an impossible task. At Tenato, we have helped many clients over the years to find excellent sales people, and we’ve developed a few unconventional techniques that seem to make an important difference. Attitude. In…
Customer Loyalty Programs – Real or Bull?
Ever been in a relationship where you were extremely loyal to your partner, but your partner wasn’t even close to loyal to you? Then perhaps you know where I stand on customer loyalty programs. Businesses all want perfectly loyal customers. And many, many spend a great deal of effort and money on so-called loyalty…
Canadian PR Definition
The Bottom Line Is That Canadian PR Pros Practice In The Public Interest by Judi Gunter, BA, APR, FCPRS, L.M. My parents would have liked the idea that the Canadian Public Relations Society didn’t go in lock step with the Public Relations Society of America in the matter of defining what Public Relations is and…
What is Public Relations?
by Judi Gunter, BA, APR, FCPRS, L.M. My late parents were proud of my career success in Public Relations even though they didn’t really know what I actually did for a living. But they figured I must be good at it because I kept getting good jobs and a lot of awards and accolades for…
How to Re-brand
Welcome Back! Now that you’ve seen those funny old brands, we hope you’re ready to hear the adventure we had in getting the new brand up and running. Here’s the process we went through: 1. Thinking up a great name. Once we finally faced the music and realized that the previous brand just wasn’t strong…
