Hello Friends! This is just a quick update of all things Tenato, as we have been juggling like crazy these past couple of months. As per our previous post, we decided to put our marketing skills into full throttle, and dive in to lift community spirit by getting people to share their talents, passions and…
Category: Marketing Services
Native Advertising: The Revival of Branded Content
It’s becoming increasingly hard to reach, let alone engage, new audiences. Which has meant that marketers have had to find creative ways to advertise….
Remarketing: Is it Magic or Murder?
Many years ago my Mother made the unfortunate discovery that I seem to have an uncanny eye for picking out flattering clothes for her – things that she wouldn’t have picked out herself, but that she loved once she had them on in the change room. Thus began my burden, taking my amazing Mom shopping…
A Content Marketing Model that Works
I first came across the “Hero, Hub, Hygiene” content model several years ago at a conference where Mark Schaefer presented the concept. I was teaching a course in Content Marketing Strategy and thought it would be a valuable tool to bring to the class. It was still the “early days” for content marketing as a…
The ‘Eh-List’: Where do you stack up with Canada’s top brands?
Picture yourself grabbing a coffee from your local Tim Hortons, filling up at the Petro-Canada before rolling out to the mountains, and swiping your Royal Bank credit card to pay for your gas. There are many things that Canadians have in common, and that includes the brands we cherish. So, when it comes to your…
Is Your E-mail Marketing CASL compliant?
E-mail marketing can be a powerful tool that allows businesses to nurture leads and connect with customers and clients. So how do you keep it CASL compliant?…
