Too often, when businesses are facing difficult times the first thing they do is cut from advertising and marketing spending. Studies have shown that in previous recessions the businesses that continue to invest, not only grow through recessions but capitalize on the eventual recovery….
Category: Marketing Services
5 Tips from Cult Brands – Lessons from The Gathering 2019
What do airplanes, junk-removal, and skateboarding have in common? A lot more than you may think. These were just three categories represented at The Gathering 2019 where brand leaders from Air Canada Rouge, 1-800-Got-Junk, and professional skateboarder Tony Hawk shared their advice for growing cult brands. Over the course of three days, the Fairmont Banff…
Our Relationship Status with Valentine’s Day Marketing
Whether you’re a fan of Valentine’s Day or not, it’s difficult to ignore the aisles of pink and red that pop up across stores mid-January. They’re often filled with heart-shaped candy and stuffed animals but, while the brands and characters change, it all feels very…traditional. Notably so, considering how the concept and expression of romance…
Let’s Talk Voice Search
Voice search isn’t new; voice-to-type or voice-to-text software has been around since the 90s, but frequent errors and “auto-correct” mishaps previously left something to be desired. Now, with staggering adoption rates and improvements in recognizing human speech, the changes are happening faster than you think. The “Voice” revolution is not coming – the revolution is…
HO-HO-HOLD the Product Placement
When you cuddle up by the fire to watch a holiday movie, what you may not notice are the brands, strategically placed and working their way into our consciousness. …
3 Ways to Bridge the Gap between Sales and Marketing
This misalignment between sales and marketing continues to be one of the most considerable challenges for any organization. If this sounds familiar, here are three ways to achieve better alignment and improve shared results….
