More interactions mean more opportunities to fail or succeed at providing a great customer experience. Brand guidelines can help you mitigate these challenges….
Category: Marketing Services
A Tale of Shopgirl “Affection”
Our customers are living, breathing humans with feelings and circumstances. We ought to be cognizant of how we make people, regardless of simply making a sale. …
The Fine Art of Giving Media Interviews
If you’re a representative of an organization, the occasion may arise where you are asked by a journalist to be interviewed for broadcast or print publication….
5 Moves You Need in Your Content Kingdom
Ready to build your content kingdom? Be the king amidst pawns with this quick guide to the critical pieces you need for a strategic content plan. …
5 Steps to Developing a Customized Sales Process
The unique thing about business-to-business marketing is that a lot of the marketing strategy success will rest on tenacious and skillful direct selling. That’s why having a documented sales process is so important – it builds consistency in your sales performance and value in your company….
Content Creation: Why Does a Business Need to Blog?
A lot of times people ask us, “why should I blog?” Well, there are basically three main reasons why a business should blog….
