What will the future of legalized cannabis in Canada look like? In light of complex regulation, many have been left dazed and confused where the marketing of marijuana is concerned….
Category: Marketing Services
Style and Substance: Why Brand Guidelines Matter
More interactions mean more opportunities to fail or succeed at providing a great customer experience. Brand guidelines can help you mitigate these challenges….
A Tale of Shopgirl “Affection”
Our customers are living, breathing humans with feelings and circumstances. We ought to be cognizant of how we make people, regardless of simply making a sale. …
The Fine Art of Giving Media Interviews
If you’re a representative of an organization, the occasion may arise where you are asked by a journalist to be interviewed for broadcast or print publication….
5 Moves You Need in Your Content Kingdom
Ready to build your content kingdom? Be the king amidst pawns with this quick guide to the critical pieces you need for a strategic content plan. …
5 Steps to Developing a Customized Sales Process
The unique thing about business-to-business marketing is that a lot of the marketing strategy success will rest on tenacious and skillful direct selling. That’s why having a documented sales process is so important – it builds consistency in your sales performance and value in your company….
