Here are our top tips for doing business during Stampede week in Calgary, so you can have fun and make business connections in style!…
Category: Public Relations
Articles about public relations and publicity issues, written by Tenato Strategy, a consulting firm with offices in Calgary, Vancouver and Toronto Canada.
Can COVID-readiness be a Competitive Advantage?
Since the onset of the pandemic in 2020, there have been a plethora of mixed messages around how business can and should operate. And of course, whether they should be open at all, especially in retail. But why are some retailers doing better than others? Is is purely luck of being “in demand” during COVID…
Remarketing: Is it Magic or Murder?
Many years ago my Mother made the unfortunate discovery that I seem to have an uncanny eye for picking out flattering clothes for her – things that she wouldn’t have picked out herself, but that she loved once she had them on in the change room. Thus began my burden, taking my amazing Mom shopping…
When Marketing & Politics Collide
Millions of Albertans will participate in this year’s provincial election which takes place April 16, 2019. The lead up to this election has felt different than usual as politics is increasingly influenced by marketing. Demographic shifts and technological advancement are both to credit for this trend. This year will mark the first time that eligible…
A Tale of Shopgirl “Affection”
Our customers are living, breathing humans with feelings and circumstances. We ought to be cognizant of how we make people, regardless of simply making a sale. …
The Fine Art of Giving Media Interviews
If you’re a representative of an organization, the occasion may arise where you are asked by a journalist to be interviewed for broadcast or print publication….
