Could Social Media Monitoring Have Better Predicted the Alberta Election Results? After reading Joanne O’Connell’s post “Why Were the Polls Wrong?”, I was intrigued by her insight and wondered if social media could shed some light on why there was such a difference between the polling vs. actual results. As Joanne stated, this election had…
Category: Social Media
Blogs on social media strategy and techniques by Tenato Strategy, a business growth and marketing consulting firm based in Calgary, Vancouver and Toronto.
Twitter Phishing and MMF
Mass Marketing Fraud, and What Needs to Be Done About It Last night I was surprised to receive a note in my email inbox notifying me of a direct message (DM) from Twitter. The message was from a high-profile businessperson that I follow; a CEO of an industry association. The message read “Hi someone is…
Going Viral
Sustainability and the Art of Going Viral: a passing fad or the real thing? In an early April e-mail from my brother in Geneva I got excited about social media and its power to animate the hearts and minds of younger generations. Can a viral campaign raise awareness, understanding or support when it ‘goes viral’…
Twiends Seeding Results
Assuming you checked out my blog 3 days ago, you’re aware that I ran a little test with an online tool called twiends.com which is a “seeding” method used to get people to follow your account on Twitter. As soon as I bought and released my “seeds” the followers shot up to 405 from about…
