My MBA Thesis, written with input from the Competition Bureau of Canada, addressed marketing fraud in all its forms, but that was written in 2011 – before the dawn of Artificial Intelligence. Things looked bad then, but let me tell you, we’re now entering a brave new world of AI Marketing Scams. Next-level Marketing Email…
Category: News at Tenato
Blogs about new things happening at Tenato Strategy, a business and marketing strategy firm with offices in Calgary, Vancouver and Toronto.
“Threat Level Midnight”: If Marketers Ruled The World
I don’t know why this piece on the absurdity of marketers popped into my head, but as soon as it did, I thought I could have some fun with it. Here goes, if marketers ruled the world: Now that I’ve written this, I’m thinking that if this marketing dystopia is “threat level midnight” (I’ve watched…
Working with your Spouse
So, I hired my spouse to work in my marketing firm. He had no specific marketing qualifications. And then what happened?…
Marketing Firm Tenato Strategy Expands Capabilities in 2023
Marketing firm Tenato Strategy has expanded in-house capabilities, adding e-commerce website development, CRM sales system consulting, and product photography….
The Boss takes a moto-spill!
July 23, 2022, something surprising happened to me. My husband and I were taking a ride when, suddenly, my bike hit a large rock, sending it into a tailspin….
Transitioning from Sales to Marketing
Are you in a sales career today, but wondering how to transition into a marketing career? This blog is especially for you. Now, you may think that as a CEO of a marketing strategy firm, surely I’m not a salesperson. Think again. The CEO of any firm is one of the most crucial people on…
