I don’t know why this piece on the absurdity of marketers popped into my head, but as soon as it did, I thought I could have some fun with it. Here goes, if marketers ruled the world: Now that I’ve written this, I’m thinking that if this marketing dystopia is “threat level midnight” (I’ve watched…
Category: Eccentric Ramblings
Working with your Spouse
So, I hired my spouse to work in my marketing firm. He had no specific marketing qualifications. And then what happened?…
A Dose of Positivity
Ideas for Entrepreneurs from a Marketers Who Care Well, 2020 was an unforgettable year. At Tenato, we have been working remotely, and in some cases, very remotely, as one key member of our team had gone to Australia and ended up staying there for about 6 months while trying to get flights home! In thinking…
5 Elements of a Marketing Personality
I was having a very interesting conversation with a client that specializes in recruitment recently, and since he had done quite a lot of recruitment for sales and marketing professionals, we got into an interesting chat about what kind of personality makes a good marketer….
Who is your Client: The Company or the Contact?
Before we start, I want to point out that since I am not a lawyer, this is not a legal opinion. It is simply the perspective of a very dedicated marketing consultant and business owner with over twenty years of experience. But if you’ve lost any clients recently, and are feeling a little beaten up, this article may be exactly…
Alberta Outlook 2017
I was out for a beautiful walk in my neighbourhood recently and was surprised to see just how much fruit is still on the trees despite the snow. It made me think about the adversity we’ve faced in our province in the past year, and yet how much opportunity is still out there to be…
