All my life I’ve been known as a person with “super energy”– someone who takes on a million things, ploughs through them all, and never slows down. In the past year, I developed an issue with the joints in my feet (the bunion curse of the flat feet, which still ache when I walk despite…
Category: Eccentric Ramblings
Recession-Proofing Strategies
How Tenacity beats Calamity in a Recession If you live in Alberta, there is an “r” word you’re probably sick of hearing. “Oh, calamity! Oh dread! The recession is killing us!” There’s lots of negative media about it out there, in part because the media people themselves are having their own digital-is-killing-us typhoon; they are…
20 Years in Business
Despite the recession, Tenato is celebrating in 2016, because it marks our 20th year in business! I suppose that over the years we have learned a few things about marketing during recessions, because we were able to clock a record year in revenue and continue to grow, despite Alberta’s current economic situation. What’s crazy is that…
The Boss is a Woman
Yes, Tenato is a woman-owned business. And I’ll speak in first-person — sometimes being a woman business owner is not the easiest gig. A woman friend/client of mine and I were discussing the subject recently. It’s all good for the fellas to take clients for drinks after work, but if a woman does this…
Marketing to Youth
My 14-year-old daughter, Liz recently attended the well-hyped “We Day” event in Calgary this week. Liz had done extra loads of volunteering at school and written an eloquent essay in order to be chosen from her school to attend. So, when she got home on Monday, I asked her what she thought of it, expecting her…
Humour and Buzz
Using Humour to Neutralize Bad Social Media I recently read a great saw a comedic bit roasting Canadian company, Lululemon, on the Jimmy Kimmel late night show. Seems Jimmy Kimmel had some fun envisioning the “next generation” of even tighter yoga pants that Lululemon might consider offering: spray on yoga pants. The satirical ads…
