My MBA Thesis, written with input from the Competition Bureau of Canada, addressed marketing fraud in all its forms, but that was written in 2011 – before the dawn of Artificial Intelligence. Things looked bad then, but let me tell you, we’re now entering a brave new world of AI Marketing Scams. Next-level Marketing Email…
Category: Marketing Industry Insights
Blogs related to the being in the marketing industry – why and how it is what it is!
Transitioning from Sales to Marketing
Are you in a sales career today, but wondering how to transition into a marketing career? This blog is especially for you. Now, you may think that as a CEO of a marketing strategy firm, surely I’m not a salesperson. Think again. The CEO of any firm is one of the most crucial people on…
What Does a Strategic Marketing Firm Do?
Before spending time and money on new promotional tools, are you taking the right actions to grow your business toward its ideal vision? …
Book Review: This Is Marketing by Seth Godin
I think the best way to describe Seth Godin’s 2018 book This is Marketing is to begin by explaining what it is not. …
5 Elements of a Marketing Personality
I was having a very interesting conversation with a client that specializes in recruitment recently, and since he had done quite a lot of recruitment for sales and marketing professionals, we got into an interesting chat about what kind of personality makes a good marketer….
Is Your E-mail Marketing CASL compliant?
E-mail marketing can be a powerful tool that allows businesses to nurture leads and connect with customers and clients. So how do you keep it CASL compliant?…
