Blog: Marketing Industry Insights

Blogs related to the being in the marketing industry - why and how it is what it is!

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Featured image for “The Promotional Mix: A Guide for Realistic Marketing Budget Estimates”

October 9, 2025

The Promotional Mix: A Guide for Realistic Marketing Budget Estimates

Are you looking to decide what to include in your promotional mix, or a perhaps a guide to build marketing...

Featured image for “AI Marketing Scams: A Warning”

October 17, 2024

AI Marketing Scams: A Warning

My MBA Thesis, written with input from the Competition Bureau of Canada, addressed marketing fraud in all its forms, but...

Featured image for “Transitioning from Sales to Marketing”

Transitioning from Sales to Marketing

Over the years, a lot of people have ask med about transitioning a Sales Career to a Marketing Career –...

Featured image for “What Does a Strategic Marketing Firm Do?”

What Does a Strategic Marketing Firm Do?

Before spending time and money on new promotional tools, are you taking the right actions to grow your business toward...

Featured image for “Book Review: This Is Marketing by Seth Godin”

Book Review: This Is Marketing by Seth Godin

I think the best way to describe Seth Godin’s 2018 book This is Marketing is to begin by explaining what...

Featured image for “5 Elements of a Marketing Personality”

February 7, 2020

5 Elements of a Marketing Personality

I was having a very interesting conversation with a client that specializes in recruitment recently, and since he had done...

Blogs related to the being in the marketing industry - why and how it is what it is!

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