Telemarketing may not sound sexy, but there is a time and a place for specific marketing tactics, and telemarketing can be extremely successful for the right product or service….
Category: Marketing Industry Insights
Blogs related to the being in the marketing industry – why and how it is what it is!
5 Tips from Cult Brands – Lessons from The Gathering 2019
What do airplanes, junk-removal, and skateboarding have in common? A lot more than you may think. These were just three categories represented at The Gathering 2019 where brand leaders from Air Canada Rouge, 1-800-Got-Junk, and professional skateboarder Tony Hawk shared their advice for growing cult brands. Over the course of three days, the Fairmont Banff…
Let’s Talk Voice Search
Voice search isn’t new; voice-to-type or voice-to-text software has been around since the 90s, but frequent errors and “auto-correct” mishaps previously left something to be desired. Now, with staggering adoption rates and improvements in recognizing human speech, the changes are happening faster than you think. The “Voice” revolution is not coming – the revolution is…
The Temptation of Greedy Marketing
In the 1987 movie “Wall Street,” the main character, investor Gordon Gecko boldly states that “Greed is good.” And as a business owner and marketer myself, I understand where he is coming from. But I can only agree up to a point. Greed (or perhaps we might call it ambition) to achieve a few of…
The Marketing Mix on Marijuana
What will the future of legalized cannabis in Canada look like? In light of complex regulation, many have been left dazed and confused where the marketing of marijuana is concerned….
3 Key Marketing Trends and How To Adapt Your Business
Customers are favouring individual personalized experiences, and one-size-fits-all strategies are on the way out. If it’s mass merchandise you’re selling, you need an online store and an in-store experience that will really matter to the customer….
