What is a Promotional Mix? In business theory, you have probably heard of the “4 P’s” of marketing: Product, Price, Place and Promotion. Promotion means “Promotional Mix” and it determines what actions you will need to take to reach your target customers and get your offerings into the market. Or, put plainly, it’s also about…
Category: News at Tenato
Blogs about new things happening at Tenato Strategy, a business and marketing strategy firm with offices in Calgary, Vancouver and Toronto.
As Google gets better, SEO matters less
I had an interesting training session with Jeremy Kitson of Pixel Science the other day. Since I’ve been handling a lot of Tenato’s content development, I decided I should not only read online and offline sources on SEO (which stands for “search engine optimization” – activities to help a site rank higher in search engines)…
How to Market a Restaurant, Hotel, or Attraction: 10 Helpful Tips
We just became the newest members of Tourism Calgary! This is going to be an excellent way to build on our hospitality marketing base. So, we thought we’d give you some fresh and original marketing tips, designed for attracting visitors to your exciting destination. Do-it-yourself market research. Have you asked anyone you trust to mystery…
Pricing Professional Services
Our Own First-Hand Lesson in Pricing Strategic Marketing Services It seems even a so-called guru can learn from her clients, and in this case I refer to “yours truly”. I hope this doesn’t mean I’m not a guru – I’ll just take it that I’m still a humble guru! You know, like my “Keychain Yoda”! …
Overcoming Difficult Business Challenges
Are you currently struggling with a difficult business challenge? Think about this: If you had everything you ever wanted and needed, would you bother to get out of bed in the morning? For me, there would be a lot of days where I’d just sleep in and get fat. But the thing I love…
SEO Beautifully Explained
Click: The Beauty of Explaining Something Complex in a Simple Fashion “Do or do not. There is not try,” Yoda, my hero of wisdom once said. It’s not often you come across someone with wisdom on a subject that is so new, you can’t even get a diploma in it. This is why I…
