Click: The Beauty of Explaining Something Complex in a Simple Fashion “Do or do not. There is not try,” Yoda, my hero of wisdom once said. It’s not often you come across someone with wisdom on a subject that is so new, you can’t even get a diploma in it. This is why I…
Category: News at Tenato
Blogs about new things happening at Tenato Strategy, a business and marketing strategy firm with offices in Calgary, Vancouver and Toronto.
Being a Good Client: The Vendor is not Always WRONG
Almost all businesses know it’s important to keep their clients happy, and be the best vendors they can be. But when it comes to dealing with their own suppliers, they let all their flaws hang out. Payments are late. Demands are high. Instructions are sloppy. And constant favours are the norm. The problem with this…
Marketers Who Don’t Market
Do the World’s Biggest Marketers Actually Avoid Marketing? Call it my crystal ball prediction, but I think the world of advertising is in for a major shift… if today’s Mirren conference discussion is any indication. A bunch of the world’s top advertising agency CEO’s were on a panel, imparting their knowledge to other advertising…
Marketers Must Change or Die but, even for Marketers, Change is Good
If you’re a marketing company, advertising agency, or even an in-house marketing professional, you probably know what when the going gets tough in a company, you and your projects get axed first. It ought NOT to be this way, but it is. On the other side of the fence, which people CAN’T a company easily…
What is an Entrepreneur?
Funny Insights on Entrepreneurship…you have my empathy! A friend was admiring my great skill and courage in founding and running my own business, and so I mused to myself at how often outsiders see entrepreneurs as great role models and even pinnacles of leadership. If you run a small business, you may chuckle at such…
Women of the Mall
I’m sitting here at Southcentre Mall’s food court here in Calgary, absorbing the sites and sounds. It’s a lovely spring afternoon during the Easter long weekend, and the mall is somewhat busier than you’d expect. The smell of various food vendors hangs in the air, and people sit individually and in small groups, chatting and…
