Almost all businesses know it’s important to keep their clients happy, and be the best vendors they can be. But when it comes to dealing with their own suppliers, they let all their flaws hang out. Payments are late. Demands are high. Instructions are sloppy. And constant favours are the norm. The problem with this…
Category: News at Tenato
Blogs about new things happening at Tenato Strategy, a business and marketing strategy firm with offices in Calgary, Vancouver and Toronto.
Marketers Who Don’t Market
Do the World’s Biggest Marketers Actually Avoid Marketing? Call it my crystal ball prediction, but I think the world of advertising is in for a major shift… if today’s Mirren conference discussion is any indication. A bunch of the world’s top advertising agency CEO’s were on a panel, imparting their knowledge to other advertising…
Marketers Must Change or Die but, even for Marketers, Change is Good
If you’re a marketing company, advertising agency, or even an in-house marketing professional, you probably know what when the going gets tough in a company, you and your projects get axed first. It ought NOT to be this way, but it is. On the other side of the fence, which people CAN’T a company easily…
What is an Entrepreneur?
Funny Insights on Entrepreneurship…you have my empathy! A friend was admiring my great skill and courage in founding and running my own business, and so I mused to myself at how often outsiders see entrepreneurs as great role models and even pinnacles of leadership. If you run a small business, you may chuckle at such…
Women of the Mall
I’m sitting here at Southcentre Mall’s food court here in Calgary, absorbing the sites and sounds. It’s a lovely spring afternoon during the Easter long weekend, and the mall is somewhat busier than you’d expect. The smell of various food vendors hangs in the air, and people sit individually and in small groups, chatting and…
5 Tips for Hiring the Perfect Sales Person
Finding an excellent person to handle the sales role in your company with knowledge, trust, and ambition can seem like an impossible task. At Tenato, we have helped many clients over the years to find excellent sales people, and we’ve developed a few unconventional techniques that seem to make an important difference. Attitude. In…
