There’s an organization called Destination Next that provides insight into strategy for destination marketers. One of the current trends they’ve identified is a shift from marketing as a broadcast media to one that is an engagement media. As I considered what this means to tourism, I reflected on a sentence on page 2 of the…
Category: News at Tenato
Blogs about new things happening at Tenato Strategy, a business and marketing strategy firm with offices in Calgary, Vancouver and Toronto.
New Virtual DMO Service
We are very pleased to announce that we have launched a new Virtual DMO service at Tenato. With the addition of our new Tourism Strategist, Ginny Holtby, and the rest of the team at Tenato, we have crafted a complete end-to-end service for small towns and destinations that cannot afford or acquire a fully-staffed in-house…
Canadian Visitation Trends
Destination Canada publishes a monthly snapshot of overall tourism. It is a great source of data and is good for seeing trends. Like many statistical reports, the trade-off is timeliness. Generally, there is a two to three month lag, which really isn’t too much of a problem for long term planning. Source So, what do…
New Tenato Resources
We are extremely pleased to announce that we have added two important new resources to our roster here at Tenato Strategy Inc. First, Gary Drew (my husband of 20+ years) has now joined the firm full time. Gary will be handling financial and technical support, and also helping us to develop more internal processes and…
Video Drone on Deck
Great news– our Video and Web Producer, Han Siu, now has a high-definition drone video camera at the ready. We’ve already begun shooting our new corporate video with it (as part of our new website in development), and it’s astounding what it can do. I’ll be on my motorcycle at 60 km/h and I can…
Thoughts from #SocialWest
Managing the Online Reputation of Your Small Business Last month, armed with a tablet and a name tag, I attended my first social media conference – Social West. Held in Calgary, Alberta, the three-day event is spearheaded by Mike Morrison, author of Mike’s Bloggity Blog. Delivering on its promise as the largest social media and…
