Last month, I attended the annual Mirren conference in New York City to get a barometer on what the marketing and advertising industry is saying and doing. It had been five years since I was at the last conference, and it was quite a shift in emphasis of the discussion. Here’s what I mean….
Category: News at Tenato
Blogs about new things happening at Tenato Strategy, a business and marketing strategy firm with offices in Calgary, Vancouver and Toronto.
Happy 20th Birthday, Tenato!
On Wednesday Tenato celebrated its 20th anniversary. First, we would like to extend a warm thank you to everyone who dropped by to share in the merriment. Tenato would not be possible without the entrepreneurial spirit of our clients and the dedication of our associates. 20 years is an important milestone. While we have the…
Benefits of Slowing Down
All my life I’ve been known as a person with “super energy”– someone who takes on a million things, ploughs through them all, and never slows down. In the past year, I developed an issue with the joints in my feet (the bunion curse of the flat feet, which still ache when I walk despite…
Recession-Proofing Strategies
How Tenacity beats Calamity in a Recession If you live in Alberta, there is an “r” word you’re probably sick of hearing. “Oh, calamity! Oh dread! The recession is killing us!” There’s lots of negative media about it out there, in part because the media people themselves are having their own digital-is-killing-us typhoon; they are…
20 Years in Business
Despite the recession, Tenato is celebrating in 2016, because it marks our 20th year in business! I suppose that over the years we have learned a few things about marketing during recessions, because we were able to clock a record year in revenue and continue to grow, despite Alberta’s current economic situation. What’s crazy is that…
Welcome, Christina Rowsell!
We are thrilled to welcome Christina Rowsell to the Tenato team as our new PR & Media Relations Associate. For the past 20 years, Christina has been a recognized on-air broadcast professional in Calgary. She started her career flying over the city reporting traffic, and migrated to co-hosting radio morning shows (where she still occasionally…
