Blog: Online Marketing

Blogs about online marketing techniques, written by Tenato Strategy Inc, a business and marketing strategy firm with offices in Calgary, Vancouver and Toronto.

The Promotional Mix: A Guide for Realistic Marketing Budget Estimates

Are you looking to decide what to include in your promotional mix, or a perhaps a guide to build marketing...

July 28, 2025

SEO to LLMO: Strengthen the base, and build better

The search system hasn’t disappeared. It has changed. And those who adapt from SEO to LLMO will capture the quality...

May 20, 2025

The SEO vs. PPC ROI Curve: Why Playing the Long Game Pays Off

Which is better — SEO or PPC? The truth is, both have their place, but they operate on entirely different...

August 21, 2019

Remarketing: Is it Magic or Murder?

Many years ago my Mother made the unfortunate discovery that I seem to have an uncanny eye for picking out...

July 29, 2019

A Content Marketing Model that Works

I first came across the “Hero, Hub, Hygiene” content model several years ago at a conference where Mark Schaefer presented...

June 12, 2019

Is the Sun Setting on Social Media? Not a Chance.

In the dark corners of the internet, a prophecy has begun to spread: social media networks are dying or are...

Blogs about online marketing techniques, written by Tenato Strategy Inc, a business and marketing strategy firm with offices in Calgary, Vancouver and Toronto.