BSc, Mathematics, BA, MA, Psychology, CMRP
As a CMRP, (“Certified Marketing Research Professional”, an accreditation from the Marketing Research and Intelligence Association of Canada) our Metrics & Reporting Strategist Joanne brings over 30 years’ experience in quantitative and qualitative research methods encompassing a vast array of private and public sector clients. She has facilitated hundreds of focus groups, taught courses in several universities, and has over 30 years of experience in senior market research roles. She recently wrote and published a comprehensive book on the topic of Marketing Metrics called “Intentional Marketing” with her co-author, Jeff Nelson.
