Twitter, Facebook, Instagram, TikTok, LinkedIn — and what’s next? It might seem nearly impossible to keep up with all of the latest social media tools, let alone learn which ones are worth your time and effort to integrate into your marketing plan. At Tenato, we think strategically about social media, and provide a social media guidance that encompasses the following:
Social Media Planning
Which sites do you need to be on, and with what sort of frequency? What kinds of content do your targets care about? We build you a social schedule that will accelerate you past your competition and get your fan base continually growing. We’ll also create policies for how to respond to various kinds of comments you may receive so you are prepared when these occur.
Setting up Profiles
This involves giving your company the right brand image and descriptions online, and ensuring completeness across the chosen profiles. We generally write the description and provide correctly-sized, on-brand photos for favicons and banners, and then provide these to your internal team to implement onto the social media sites themselves.
Content Development
You may also need ongoing content developed — but how do we ensure this is YOUR voice? At Tenato, our team will call you regularly, ask questions about what your customers are needing or struggling with, and get the scoop…and then write your blogs in a manner faithful to your opinion and attitude on various subjects.
Building a Following
A lot of companies will “buy” followings, and there are thousands of cheesy sellers on sites like Twitter and Facebook who will sell you “10,000 followers for $5.” Now, while this is currently legal, is really a black hat technique, that is to say, shady. This can get you blacklisted or punished by major sites, so it’s something we never do. At Tenato, we will recommend groups, hashtags and types of accounts you can follow to build a quality follower base.
Tracking
One of the best things about social media and online marketing is the ability to track results. Each social site can easily be tracked within Google Analytics. We can even tell you which posts were most popular, helping you see exactly how your social media program is generating leads (“conversions”) to your business.
