Too often, smaller cities and towns are challenged to acquire and retain the Tourism Marketing talent they need. This can mean it is difficult to establish a modern, cohesive, fully-functioning promotional campaign to attract visitors, residents and new businesses on an ongoing basis. Such talents might include skills such as market research, strategy, business development (including selling skills), web development, graphic design, social media, public relations and more.

While some of these talents might be found locally, the workload of a single given community might not justify the overhead of keeping them all in place full-time. Truly, there are temporary and changing requirements within all marketing skill sets as campaigns are built and promoted.

A Virtual DMO for Cities and Towns

So, how does a community or destination without a fully-staffed Destination Marketing Organization (DMO) get a professional, locally-authentic solution, without the overhead?

Tenato’s Virtual DMO service offers destinations a complete solution to provide strong marketing campaigns on a year-round or seasonal basis, for a fraction of what building an internal team costs. With seasoned communications professionals, and a solid commitment to spending a consistent amount of time physically present at your destination, we can give you terrific benefits.

Tourism Marketing Support Services

Destination Marketing can involve many aspects:

  • Market Research – What is unique about your destination? Do you have an inventory of all your hotels and amenities? We will visit in person to get a first-hand understanding.
  • Go-to Market Strategy and Planning – What should you do to attract tourists and/or events you wish to host? We help you to set apart your unique key message/creative theme, and then budget with you to reach your target customers. If you need processes defined for attracting businesses (Economic Development) we can also include these in our scope.
  • Creative Marketing Services – Do you need to revive your branding, get great new imagery/video produced, and/or map out your amenities? All of these are well within our support capabilities. We We can also assist with media – whether digital or physical, and many other aspects.

If you would like to have an initial consultation, we’ll do this free of charge. Contact us today.