Tenato provides leading-edge, strategic digital marketing services to maximize your results online. This includes WordPress website development, search engine optimization, and paid online advertising.

WordPress Website Development and E-Commerce

At Tenato, we can assist you in development of your website or e-commerce business from scratch, or help you upgrade an existing site.

We prefer to develop sites on an open-source platform such as WordPress so that later, you can easily update the site yourself. To be clear, we use WordPress because the finished site will belong to you, and with WordPress, it’ll be easy enough for you to manage. Or, you can find someone who can, if you choose not to use us in the future.

This is much better than building on a proprietary platform – because they are hard rank in Google, and leave you beholden to the developers.

At Tenato, we also provide detailed, customized training and manuals so you can actively maintain your own site once our project work is done.

Our team is also equipped to handle all maintenance for you. While most website developers handle only design and programming, our team covers:

  • Content Planning – to ensure content is formed to target specific key phrases for SEO, and make the site very easy for users.
  • Content Writing – page by page – from scratch, to ensure they are the most effective possible
  • Images – either providing stock photos, original photograhy, or illustrations
  • E-commerce Development using Cornerstone – Tenato can create well-structured e-commerce websites using Cornerstone- an e-commerce plugin for WordPress. We also offer customization of these platforms to suit the business’ needs.

Organic Digital Marketing: Search Engine Optimization or SEO

SEO involves building a site, and promoting it online, so that search engines can easily find and index it. The natural rankings that result do not incur “pay per click” charges, so this is the ideal goal many businesses seek.

SEO includes several kinds of services:

  • Creating high quality content into structured silos to target important key search phrases
  • Building links within the site
  • Connecting to highly credible websites that are relevant to your industry
  • Adding fresh, relevant content (e.g. blogs, new products) within the structured silos, ensuring it has proper headings, keyword density, labelled images, and sufficient detail.

SEO is crucial to achieving good search rankings, and is a worthwhile goal of any business; ideally better rankings will lessen the need to pay for each click through digital ads.

Paid Digital Marketing: Online Campaigns

At Tenato, we bring together expertise in PPC (Pay-Per Click, which might be Google Ads, Bing Ads), digital display advertising networks, social media ads and geo-fenced mobile ads (like ads that go to smart phones) to help maximize your visibility online.

Our team can help you plan your campaign, negotiate it, and ensure you maximize the value of your investment. Some of the services we offer in this are include:

  • Using research to select the best key search phrases – based on cost and difficulty to rank
  • Creatively planning headlines and content based on specific keyword search phrases
  • Designing and producing the ads (if visual freedom is allowed, depending on the ad format)
  • Planning and implementing landing pages (these are the pages the ads lead to, when clicked on) that collect visitor data
  • Setting up the ad accounts in your business name, so you can self-manage later if desired
  • Managing the performance of the ads on a constant basis
  • Tracking the leads and continually evaluating performance.

That said, we don’t usually jump in on website development or digital marketing services unless we have first done market research and strategy first, because then we’ll know it’s all on track. But we’re happy to discuss the whole process with you, to make sure you get it right. Contact us today.