The simplest way to understand our services is in 3 stages: 1) Market Research, 2) Developing a Strategy (a plan) and 3) Executing the plan with a variety of support services. There is a natural flow to these, because you need good research to steer your decisions into a plan, and you need a good plan to avoid haphazard execution of sales and marketing activities.
Our process pulls everybody together into one systematic growth machine, all working toward a common vision.
That said, each of our clients is unique, and your business may need more of one stage (e.g. if you have a lot of products and services, the plan will be more complex), and less of others (for example, if you just had research done elsewhere, we can likely build off of it), depending on what you’ve already gathered and decided for yourself, and your in-house resources. When we meet with you, we will chat about your specific needs and develop a tailored proposal to meet your needs.
- Market Research This stage helps you understand the needs of your existing and prospective customers, such why and how they buy. We offer many kinds of research.
- Depth Interviews
- Feasibility Studies
- Surveys
- Focus Groups
- Competitor Intelligence
- Reputation Monitoring
- Strategy We pack big-picture strategic planning and concrete tactics into one clear plan; to understand where your plan must take you (your vision), and exactly how to make it happen.
- Vision & Mission
- Refining Product & Services
- Pricing Strategies
- Target Market Selection
- Location Strategies
- Key Message Development
- Creative Visual Development
- Budgeting
- Sales Forecasting
- Measurement and Tracking
- Execution We cover the creative, technical and sales development aspects of marketing, from writing and designing the ads, to buying media and even training your sales team. Learn more…
- Sales Recruiting, Training & Coaching
- Copywriting
- Graphic Design
- Illustration & Animation
- Website Design & Development
- Media Buying
- Photography & Video
- Publicity & Media Relations
- Social media
- Tourism (DMO) Support
- Event Planning
- SEO & Online Marketing
- Reporting/Tracking
Click to learn more about our consulting rates and fees.
Click to learn more about the Calgary, Vancouver and Toronto marketplaces where Tenato operates.