Google is a pretty brilliant name for an Internet powerhouse. It’s derived from googol, a term suggested in 1920 by nine-year-old Milton Sirotta. His uncle, mathematician Edward Kasner, had asked Milton to name a very, very large number: one followed by one hundred zeroes….
Tag: branding
Experiential Tourism
There’s lots of talk about experiential tourism being the hottest new trend in tourism, because it is something that any destination can do, and probably should do. But what is it? And how does it fit into your marketing plan? What is Experiential Tourism? Experiential tourism is a form of tourism that allows travellers…
10 Reasons Why You May Need to Re-brand
What’s in a name? Shakespeare said, “A rose by any other name would smell as sweet,” but the truth is, brand names and their associated imagery does matter. Would you rather receive roses from “Budget Flowers” or from “Floral Passion”? One makes you think it’s worth more, that’s for sure. When it comes to your…
Professional Services Branding
The Professional Services Brand Consumer goods and their brands are largely inseparable in their markets. Coke and Pepsi deliver globally recognized products to customers using a rigid formula for production and packaging that never varies, no matter where in the world the product is sold. Neither soft drink manufacturer would imagine doing it any differently. …
