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Facebook Data for Researchers

New Access to User Comments Offers Tangible Marketing Data Last month Facebook announced that they have joined forces with DataSift, a UK software firm, to offer researchers access to what is being said on Facebook about specific events, brands, products or politics. Topic Data, the tool being introduced, could help businesses tailor their brand and…

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Riding the Social Media Wave

Beyond the Field: How Social Media Shaped Super Bowl XLIX Experience Super Bowl XLIX was a record-breaking game, not just in viewership, but also in social media numbers. This meant a more engaging experience for fans, but it is also important from a marketing standpoint. While advertisers were paying around $4.5 million for a 30-second…

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