When you cuddle up by the fire to watch a holiday movie, what you may not notice are the brands, strategically placed and working their way into our consciousness. …
Tag: Marketing
The Marketing Mix on Marijuana
What will the future of legalized cannabis in Canada look like? In light of complex regulation, many have been left dazed and confused where the marketing of marijuana is concerned….
Office Open in Vancouver, With a Bang!
A few months ago, our Art Director, Samantha Boone moved out to Vancouver and helped us to set up an office in the Gastown area of Downtown Vancouver. We are very excited to be able to build on this development and expand our service area to the lower Mainland and across BC. As with our…
Video: How to Cold Call – the Professional Way
Today I want to give you a quick overview on how to do a decent cold call. Now I know there are tons of sales training courses out there but I’m gonna give you our method because, for some reason, I can never seem to find any sales book that comes even close to the one that we use….
Business to Business Marketing Techniques
A lot of people picture advertising in the form of flashy billboards or celebrity-filled commercials. But what if you’re in an industry where your potential clients aren’t consumers at all, but businesses or organizations of some sort? …
Trade Show Display Strategy
A trade show presence can be an effective means of advancing your brand, connecting with your target audience and expanding your business’s client base. However, creating an effective exhibit is not a trivial expense; you should plan it carefully. Here are a few questions you should ask yourself……
