Millions of Albertans will participate in this year’s provincial election which takes place April 16, 2019. The lead up to this election has felt different than usual as politics is increasingly influenced by marketing. Demographic shifts and technological advancement are both to credit for this trend. This year will mark the first time that eligible…
Tag: marketing ethics
The Temptation of Greedy Marketing
In the 1987 movie “Wall Street,” the main character, investor Gordon Gecko boldly states that “Greed is good.” And as a business owner and marketer myself, I understand where he is coming from. But I can only agree up to a point. Greed (or perhaps we might call it ambition) to achieve a few of…
