Too often, marketers consider only the promotional choices (advertising methods, marketing collateral, etc.) when building a marketing strategy. We all know that you need to nail down a target market, a message, and a way to reach reach them. However, there is a great deal more to a solid marketing plan. Here are five elements…
Tag: Marketing Plan
Best Laid Plans
The past year has taught us all the importance of being flexible and reminded us that despite our efforts to plan, we’re often required to shift direction quickly to adapt. …
HO-HO-HOLD the Product Placement
When you cuddle up by the fire to watch a holiday movie, what you may not notice are the brands, strategically placed and working their way into our consciousness. …
5 Paths to Cost-Effective Market Research
Market research is an indispensable path to understanding your customers’ needs and expectations. Here are five cost-effective techniques you can consider….
3 Ways to Bridge the Gap between Sales and Marketing
This misalignment between sales and marketing continues to be one of the most considerable challenges for any organization. If this sounds familiar, here are three ways to achieve better alignment and improve shared results….
Is Content King or Kingdom?
We know the role of individual content is worthy of a crown, but in terms of reigning supreme – how far does content marketing extend? …
