Recently, I got into a little debate with a market researcher I’ve known for years. He said, “Don’t you think marketing research and strategy should be kept separate? Clients should be outsourcing market research to one objective firm. That way it won’t be compromised or biased to support a certain strategy.” I always had…
Tag: Marketing Research
New Approaches to Market Research: Part 3
A Round-Up of the 2014 GRIT Report, Part 3 The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s Marketing…
New Research Trends: Part 2
A Round-Up of the 2014 GRIT Report, PART 2 The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s Marketing…
New Research Trends: Part 1
A Round-Up of the 2014 GRIT Report, PART 1 The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s Marketing…
