Too often, marketers consider only the promotional choices (advertising methods, marketing collateral, etc.) when building a marketing strategy. We all know that you need to nail down a target market, a message, and a way to reach reach them. However, there is a great deal more to a solid marketing plan. Here are five elements…
Tag: Marketing Strategy
Should You Raise Your Prices? Here are 12 Powerful Indicators
Recently, a colleague and I were discussing various kinds of pricing structures, and this spurred a conversation about the kinds of situations in which a company may need to raise or adjust prices. In fact, a price change flows directly to the bottom line, and can have an enormous impact on a business’ profitability. So,…
Multi-lingual Market Research and Marketing Services
Tenato is pleased to offer market research services in many languages, accommodating and balancing the input of Canadians of different backgrounds….
Effective Marketing Strategies for Mobile Apps
Mobile apps business sector is one of the fastest-growing areas for new business. Here’s our take on how to strategize and market your mobile app effectively….
Should You Create a Loyalty Program?
Are you hoping to turn occasional customers into more steady, loyal repeat buyers? Perhaps you are already giving some thought to creating your own loyalty program. …
What Does a Strategic Marketing Firm Do?
Before spending time and money on new promotional tools, are you taking the right actions to grow your business toward its ideal vision? …
