Marketing Strategy - Tenato Strategy Inc.

3 Ways to Bridge the Gap between Sales and Marketing

This misalignment between sales and marketing continues to be one of the most considerable challenges for any organization. If this sounds familiar, here are three ways to achieve better alignment and improve shared results….

Travel Alberta Industry Conference

Discussions have really evolved past the “jump on the bandwagon” mentality of social media and online marketing and are becoming more discerning. In other words, the bright minds in the industry are encouraging destinations to really consider what they want before they dive into executing the latest tech trends….

Is Content King or Kingdom?

We know the role of individual content is worthy of a crown, but in terms of reigning supreme – how far does content marketing extend? …

Crowdsourcing as a Marketing and Research Tool

Incorporating some kind of customer insight has become essential to a successful business model. Consider it a modern equivalent of the suggestion box, getting access beyond the “mind base” of your own organization….

5 Steps to Developing a Customized Sales Process

The unique thing about business-to-business marketing is that a lot of the marketing strategy success will rest on tenacious and skillful direct selling. That’s why having a documented sales process is so important – it builds consistency in your sales performance and value in your company….