There are different kinds of stories the media will take hold of – stories about cute things, about young people and old people doing amazing things, about money. So how do you, as a business owner, get into that stream of having your story told?…
Tag: Marketing Strategy
4 Steps to Diversifying Your Business Offerings
Whether you’re a product-based company or a service-based company, you may want to develop your offering so that you can make more revenue per sale, be more competitive, and also solve your client’s problems better than you are currently doing….
3 Key Marketing Trends and How To Adapt Your Business
Customers are favouring individual personalized experiences, and one-size-fits-all strategies are on the way out. If it’s mass merchandise you’re selling, you need an online store and an in-store experience that will really matter to the customer….
17 Practical Retail Merchandising Tips
Retail merchandising is more of an art than a science, but using a scientific approach of making incremental changes, and then tracking your results will make you become infinitely more attractive to consumers….
Video: Which Social Media Platforms Should Your Business Choose?
Social media marketing can be very intimidating and time-consuming. The key is to pick your platforms, make a commitment, and stick with it. …
Video: How to Market Professional Services
What are the basics of professional services marketing? It’s a common question and it boils down to three stages: research, strategy, and execution….
