Change is hard, especially for well-established companies. However, hesitation to experiment with new ideas can also mean that your business gets left behind. …
Tag: Marketing Strategy
Video: How to Cold Call – the Professional Way
Today I want to give you a quick overview on how to do a decent cold call. Now I know there are tons of sales training courses out there but I’m gonna give you our method because, for some reason, I can never seem to find any sales book that comes even close to the one that we use….
Video: How to Market a New Product
A lot of people ask me how to market their brand new product or invention. What I’d like to tell you about this is that there are sort-of two main routes you can go. Option 1: Market Yourself The first route is, you can market yourself, which means you can take it directly to market….
Business to Business Marketing Techniques
A lot of people picture advertising in the form of flashy billboards or celebrity-filled commercials. But what if you’re in an industry where your potential clients aren’t consumers at all, but businesses or organizations of some sort? …
Who is your Client: The Company or the Contact?
Before we start, I want to point out that since I am not a lawyer, this is not a legal opinion. It is simply the perspective of a very dedicated marketing consultant and business owner with over twenty years of experience. But if you’ve lost any clients recently, and are feeling a little beaten up, this article may be exactly…
How Campaigns Fail
I’ll confess straight up, that today’s blog is part cautionary, part rant, and part pitch. So read at your own risk. Here’s the thing… firms in the marketing industry almost all have the best of intentions: to achieve real revenue growth for their clients. But to actually do this requires a tremendous number of variables…
