It’s hard being a marketer in this day and age. I know that, and not because I am a marketer. Rather, I am a strategist, measurement specialist and market researcher who works with marketers. I help them drill down to the nitty-gritty, granular detail of how well their marketing is working, understand the stages of…
Tag: Online Research
4 Steps to Diversifying Your Business Offerings
Whether you’re a product-based company or a service-based company, you may want to develop your offering so that you can make more revenue per sale, be more competitive, and also solve your client’s problems better than you are currently doing….
A Running Start: Tips for Finding Blogging Content
It can be demotivating to spend precious work hours crafting helpful blog posts that, according to your website analytics, no one sees. Unfortunately, to get noticed online, you need more than great content. You also need to keep a regular update schedule….
Canadian Visitation Trends
Destination Canada publishes a monthly snapshot of overall tourism. It is a great source of data and is good for seeing trends. Like many statistical reports, the trade-off is timeliness. Generally, there is a two to three month lag, which really isn’t too much of a problem for long term planning. Source So, what do…
Thoughts from #SocialWest
Managing the Online Reputation of Your Small Business Last month, armed with a tablet and a name tag, I attended my first social media conference – Social West. Held in Calgary, Alberta, the three-day event is spearheaded by Mike Morrison, author of Mike’s Bloggity Blog. Delivering on its promise as the largest social media and…
New Approaches to Market Research: Part 3
A Round-Up of the 2014 GRIT Report, Part 3 The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s Marketing…
