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THE BLOG

When Marketing & Politics Collide

Millions of Albertans will participate in this year’s provincial election which takes place April 16, 2019. The lead up to this election has felt different than usual as politics is increasingly influenced by marketing. Demographic shifts and technological advancement are both to credit for this trend. This year will mark the first time that eligible…

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Social Media: New Town Hall 

Following the last Alberta election, there was a lot of talk about how social media had been a better predictor of the election results than polls leading up to election day. This may have had a lot to do with the fact that polling ended four days before we voted, but it’s also true that…

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