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THE BLOG

Who is your Client: The Company or the Contact?

Before we start, I want to point out that since I am not a lawyer, this is not a legal opinion. It is simply the perspective of a very dedicated marketing consultant and business owner with over twenty years of experience. But if you’ve lost any clients recently, and are feeling a little beaten up, this article may be exactly…

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Professional Services Branding

The Professional Services Brand Consumer goods and their brands are largely inseparable in their markets.  Coke and Pepsi deliver globally recognized products to customers using a rigid formula for production and packaging that never varies, no matter where in the world the product is sold.  Neither soft drink manufacturer would imagine doing it any differently.  …

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