If you are an entrepreneur and looking at launching a tourism business in Alberta, 2020 could be a great time to do so….
Tag: Tourism
Conversations on Cultural Tourism in Vancouver’s Chinatown
As one of the city’s oldest neighbourhoods, determining what strategy will help the area sustainably flourish, while preserving its cultural heritage, is a critical one….
Travel Alberta Industry Conference
Discussions have really evolved past the “jump on the bandwagon” mentality of social media and online marketing and are becoming more discerning. In other words, the bright minds in the industry are encouraging destinations to really consider what they want before they dive into executing the latest tech trends….
Experiential Tourism
There’s lots of talk about experiential tourism being the hottest new trend in tourism, because it is something that any destination can do, and probably should do. But what is it? And how does it fit into your marketing plan? What is Experiential Tourism? Experiential tourism is a form of tourism that allows travellers…
Tourism’s Shift to Customer Engagement
There’s an organization called Destination Next that provides insight into strategy for destination marketers. One of the current trends they’ve identified is a shift from marketing as a broadcast media to one that is an engagement media. As I considered what this means to tourism, I reflected on a sentence on page 2 of the…
Canadian Visitation Trends
Destination Canada publishes a monthly snapshot of overall tourism. It is a great source of data and is good for seeing trends. Like many statistical reports, the trade-off is timeliness. Generally, there is a two to three month lag, which really isn’t too much of a problem for long term planning. Source So, what do…
