Experienced Business Plan Consultants in Toronto

Since our inception in 1996, Tenato has offered business planning, consulting and marketing services to business-to-business (B2B) or business-to-consumer (B2C) enterprises. We have the capabilities to take you through market research, developing a business plan, and then fully supporting your launch with a full suite of execution services – such as branding, website development and marketing.

What makes Tenato different from other business planning firms? It comes down to this: “The tenacity to dig deeper.” Our name, “Tenato” comes from the word “tenacity” – we known for being more thorough and in-depth in our approach to get lasting results. We usually work with a fairly small number of clients over a longer period of time to give the best possible growth support.

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Business Development Services Offered

We offer research, strategy and execution under one roof. This ensures we have a) good information on which to base decisions, b) a practical, workable plan…because we know we will have to actually follow it, and c) accountability in execution, because we have to stick to the budgets we set and get the results we aimed for. Here’s an overview of our services:

• Market Research: We offer a full suite of market research services; including online or phone surveys, focus groups, feasibility studies and competitive intelligence. We have local resources that can also zero in on the demographics of various communities around Toronto. Learn more about our market research…
• Strategy: Whether you need a full business plan or strategic marketing plan (the latter being just the growth elements of a business plan), Tenato’s strategy-development consultants include both the big picture and tactical decisions to ensure it will give you superior clarity, focus and specific budgets/timing/messaging that can be realistically executed. Learn more about how we approach business planning or marketing strategy…
• Execution: We oversee and provide any services required to ensure successful execution of the growth elements of your plan – integrating all marketing, sales efforts and communications. This means we can supply the creative services (e.g. copywriting, design, visuals), with the technical (web development, media, SEO) and sales support (sales training and sales team management).  Learn more about our marketing execution services…

So you see, our aim is to ensure your strategic direction is right before diving into the execution – which is often the more expensive part of the launch because it involves hiring, branding, launching a website, and more. This means we’re aiming to generate leads that are of excellent quality, instead just ill-fitting volume growth.

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What does it cost to develop a business plan?

You will receive a detailed proposal prior to engaging us, at no charge to you, with the costs of research and strategy defined as fixed fees.  Costs for market research range $10,000 – $50,000, depending on scope and complexity. Costs for strategy range from $10,000  – $80,000, also depending on how much ground work you may have already done, as well as the scope and complexity of the business.

So yes, at a minimum, research and strategy (which we call Phase 1 and 2) at a minimum starts around $20K, and we usually ask for 50% of this upfront. The costs of execution will depend on what is determined within your marketing strategy.

That said….if your budget is a lot tighter than this, we can certainly do one-off consultations as noted above, and can give you good “do it yourself” tips.

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What Should I Budget for Business Plan Execution?

Costs of execution (which we call Phase 3) will depend on your goals and resources. 

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Are Initial Consultations Free?

• Initial phone calls and brief web calls (typically under 30 minutes) are always free. 

• As to longer consultations, we offer two kinds: one free and one paid. 

The free consultation is intended to allow prospective businesses some time to get to know us, assuming they are considering us for a key project or longer term relationship. The paid initial consultation is intended for prospects whose budget is very tight, and they just need some immediate advice that they can act on themselves.

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