Toronto Marketing Consultants & Market Research Company
If you're pacing Yonge Street or Kensington Market scheming up a brilliant business idea, you might have gotten to the point of deciding to get help...but are a little lost on next steps. As Toronto marketing consultants, this page gives a full explanation of our services and fees.
You may not know just what you need yet... A survey? A focus group? A Go-to market business plan? That said, most of our clients have one thing in common: they want real customers in the door, and they need to make their investment pay off.
You don't need know how to make that happen, because after all, every client needs a bit of a different approach. We'll talk to you and figure that out together, and provide a custom-tailored proposal and quote for you at no charge.
What makes Tenato different from other firms? We are extremely thorough, and it shows in our research reports, and plan documents. Our name, “Tenato” comes from the word “tenacity” – and with such a long track records, we aim to provide lasting value. In fact, we usually work with a fairly small number of clients over a longer period of time to give you the best possible growth support.
Marketing Consulting Services Offered
We offer market research, business strategy and execution support under one roof. This ensures we have a) good information on which to base decisions, b) a practical, workable plan…because we know we will have to actually follow it, and c) accountability in execution, because we have to stick to the budgets we set and get the results we aimed for. Here’s an overview of our services:
- Market Research: We offer a full suite of market research services; including online or phone surveys, focus groups, feasibility studies and competitive intelligence. We have local resources that can also zero in on the demographics of various communities around Toronto. Learn more about our market research…
- Marketing and Business Strategy: Whether you need a full business plan or strategic marketing plan (the latter being just the growth elements of a business plan), Tenato’s marketing consultants include both the big picture and tactical decisions to ensure it will give you superior clarity, focus and specific budgets/timing/messaging that can be realistically executed. Learn more about how we approach business planning or marketing strategy…
- Execution - Branding, Advertising, and More: We oversee and provide any services required to ensure successful execution of the growth elements of your plan – integrating all marketing, sales efforts and communications. This means we can supply the creative services (e.g. copywriting, design, visuals), with the technical (web development, media, SEO) and sales support (sales training and sales team management). Learn more about our marketing execution services…
Fees for Toronto Marketing Consultants, Marketing Plans and Research
You will receive a detailed proposal prior to engaging us, at no charge to you, with the costs of research and strategy defined as fixed fees. Costs for market research range $10,000 – $50,000, depending on scope and complexity. Costs for strategy range from $10,000 – $80,000, also depending on how much ground work you may have already done, as well as the scope and complexity of the business.
So yes, at a minimum, research and strategy (which we call Phase 1 and 2) at a minimum starts around $20K, and we usually ask for 50% of this upfront. The costs of execution will depend on what is determined within your marketing strategy.
That said….if your budget is a lot tighter than this, we can certainly do one-off consultations as noted above, and can give you good “do it yourself” guidance.
What Should I Budget to Execute a Marketing Plan?
Are Initial Consultations Free?
- Initial phone calls and brief web calls (typically under 30 minutes) are always free.
- As to longer consultations, we offer two kinds: one free and one paid.
The free consultation is intended to allow prospective businesses some time to get to know us, assuming they are considering us for a key project or longer term relationship. The paid initial consultation is intended for prospects whose budget is very tight, and they just need some immediate advice that they can act on themselves.
Toronto Office Address
Tenato Strategy Inc.
140 Yonge St
Suite #331
Toronto, Ontario
M5C 1X6
Directions and Parking
We are in the IQ Office Centre inside 140 Yonge Street, which is on the Northwest corner of Yonge Street and Temperance Street. Although there is metered parking in the area, the easiest spot to park is at the nearby Eaton Centre, as it’s only a one minute walk back.
Just head north on Yonge Street about two blocks, and you’ll see the parkade entrance on your left. If you arrive early, there are many nice cafe’s nearby, including Dineen Coffee, right in the main level of the building.
Accessibility: Our Toronto office has elevators and is wheelchair accessible.