Vancouver Market Research and Marketing Agency in One

Tenato Strategy is team of market researchers, marketers, and business consultants that have been serving the Vancouver area since 2017. We provide marketing-communications services to small, medium, national and international businesses since our inception in 1996. Our office is located in the Royal Bank Centre near the corner of West Georgia and Burrard Street.

We offer initial phone or Zoom consultations scheduled for your convenience, and will arrange these at no charge to you. If there is a good fit between our services and your needs, we are happy to arrange an in-person meeting at your office or ours so we can get to know you better.

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Are Initial Consultations Free?

• Initial phone calls and brief web calls (typically under 60 minutes) are always free. 

• As to longer consultations, we offer two kinds: one free and one paid. 

The free consultation (we call it an “Evaluation” consultation) is intended just to allow us and you time to get to know each other, and see if there’s a fit. The paid consultation (“Strategy” consultation) is intended for prospects whose budget is very tight, and they just need some immediate, short-term advice that they can act on themselves.

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What Services Do We Offer?

We offer 3 main areas of service: 1) market research, 2) strategy and 3) execution, under one roof. This ensures we have 1) good information on which to base decisions, 2) a detailed, logical plan with budgets and timelines approved and c) continuity in execution, so everything coordinates together.

Here are some more specifics:

• Market Research: We offer a wide range of research; for example, if you need to understand your competitive advantages, we usually recommend interviewing your longstanding customers. If you’re trying to determine whether a new product or service will sell, we can actually track down and interview potential customers, and give you unique insight into your future success. We also provide online research, outstanding competitive intelligence capabilities, and the ability to zero in on specific communities within the lower mainland, or elsewhere in BC. Learn more about our market research…
• Strategy: We can address your whole business plan, or zero in on just your marketing/growth aspects. The marketing/growth aspects specifically include looking at your position in the market, refining your offerings, structuring your pricing, re-focusing you on the ideal target markets, and of course, looking at all the possible promotional channels, including both marketing and sales. We also have the capability to develop, write, and design complete business plans and investor presentations. Learn more about business planning or marketing strategy...
• Execution: At Tenato, we integrate the entire execution of your marketing strategy – everything from websites to ad campaigns and even sales training. In this way, we ensure that there are no missing elements that can prevent you from achieving your growth targets. We even have the expertise to help you write proposals for those big RFPs, professional event planning, and publicity services. Learn more about our marketing execution services…

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Costs of Market Research and Business Plans

You will receive a detailed proposal prior to engaging us, at no charge to you, with the costs of research and strategy defined as fixed fees. Costs for market research range $10,000 – $50,000, depending on scope. Costs for strategy range from $15,000 – $80,000, depending on what legwork you may have already completed on your plan, as well as the scope and complexity of the business. The costs of execution will depend on what is determined within your marketing strategy, and how aggressively you wish to grow.

That said….if your budget is a lot tighter than this, we can certainly do one-off consultations as noted above.

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What to Budget for Business Launch and Marketing Execution?

Costs of execution (which we call Phase 3) will depend on your goals and resources. 

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Were you seeking to learn about the Vancouver Marketplace?

Here is a resource that covers all the unique characteristics of communities across the lower mainland of Vancouver.

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